Limited Profile - Ajax of Aspen, LLC

Posted By: Raleigh McClayton (University of Chicago GSB)

Key Team Members: Raleigh McClayton

Brief Description: Ajax is a location-based retailer of casual sustainable clothes with Rocky Mountain-inspired designs. Currently we wholesale t-shirts, polos, and hoodies. Our customers enjoy the lifestyle of Colorado and feel our clothes personify their interests more than other brands in this segment through our seasonal logos. The line originally catered to males from 16-60, but we're hoping to expand our gender and product offerings in the near future. The strategy is to e-tail directly with a flexible return policy and great customer service while relying on viral marketing and web ads.

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