Limited Profile - COMMONS,

Posted By: Lina Chen (Yale University)

Key Team Members: Lina Chen Yale '08, Arun Storrs Yale '08

Brief Description: A contemporary fashion brand with a triple bottom line (financial, environmental, social), driven by a story that appeals to a specific consumer segment that has been identified through research: young, college-educated women with high disposable incomes and a growing awareness of and/or concern for environmental and social issues. An innovative brand to lead the green movement in apparel and become a representative brand for the consumption culture of the early 21st century.

Featured Business: