To expand on the awareness of the entrepreneurship space, StudentBusiness.com is featuring a business that takes a creative route to an already creative event. Businesses in general can be seen to be creative, but some seem more artistic or academically inclined than others. From creativity in business to innovation in already established business fields, students understand well from their myriad of experiences the need to be unique. That's why several students found a way to be reintroduce interest in established and respected institutions.

MuseTrek, originally created by students at Harvard (the team: Tarik Umar, Mishy Harman, Ro'ee Gilron, and Aviva Presser) is a creative venture built around making established museums more interesting. To do this they have implemented story-telling and other methods into the museum experience:

"MuseTrek creates narrative experiences in museums. Exhibits become chapters and scenes for compelling plots that entertain and inform the audience. We are at an exciting moment with a demonstration scheduled in Boston on July 11th and with the Louvre from August 16-30. There are a number of exciting follow ups in Singapore, Israel and the United Stated."

By complimenting material within the museum, MuseTrek hopes to make the museum experience informative, educational, and entertaining. One reason why this business is a great idea is because the business will take an already existing exhibit, wing, department or subject and weave it into an interesting story. By writing about a subject within the museum, Musetrek will be able to explore all the interesting avenues that writing and story-telling can explore about a given artistic piece, artifact, or dinosaur bone. In addition to writing, there is the great potential that this business will add to the growing literature on art, life, the Earth, and the universe. By creating more interpretation on the way human beings see the world, this will in turn inspire people to think about the reasons why we have museums. An infectious idea, MuseTrek is set to show their work at upcoming museums this summer and hopefully well afterwards.

To see more details about these businesses you can login at StudentBusinesses.com to view full business plans for these and other top startups around the country.

Labels: creative business, musetrek, student startup, studentbusinesses.com